What We Do
In calendar 2018 almost one million new book titles will be published in the United States. The average sale for each of those books will be fewer than 250 copies.*
Any author or publisher who wants to surpass that average and make a meaningful impact with a book faces a daunting task.
But it is a task that can be accomplished.
Today marketing a book successfully requires creating a community to support it. This means connecting the book to the natural audiences that care about what the book stands for—and then motivating those groups to recommend and refer the book to an ever-expanding, widening circles of readers and buyers.
* U.S. Book Industry/Market – Statistics & Facts | Statista
Our approach, succinctly put, is “Community-based Marketing.” It combines customized marketing, crowd-funding, advanced social media technology, traditional, analog hand-selling, and one-to-one networking.
These coordinated initiatives—carefully planned and managed—connect your book to its most meaningful and valuable target audiences, coalescing those groups into backers who not only support the book directly but who can then rally attention from a larger community of readers.
Our comprehensive and unique approach to marketing means that our clients can reach the full range of audiences for their books: readers, bookstores, librarians, writers, reviewers, and critics.
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